Res non Verba… Deeds not Words

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Copyright 2011-2025 Res Consulting



Res Consulting



About Us

About Us

We focus largely on business strategy, marketing and sales related consulting.  Our size and focus enable us to provide our clients with intense, specialised and highly personalised marketing consulting services.  We work with clients to identify areas of concern, devise plans and strategies to strengthen their organisations. 

We are recognised for our systematic, rigorous approaches that aim to producing results in the shortest possible time. We aim to produce results, not simply reports. 

The words “Strategic” and “Consultant” have become so greatly overused that many no longer know what they mean.  For us at Res Consulting, they mean working with our clients to:

  • Develop the Strategies, Systems and Skills they need to compete more effectively.
  • Support business growth and improve sales, market share, margins and profitability.
  • Strengthen predictability and leverage their marketing expenditure.
  • Turnaround poor commercial performers – restructure, reorganise, and reengineer operations.
  • Enhance the productivity, effectiveness and efficiency of the marketing and sales functions.

We bring a strong market and commercial orientation.  Our focus is to improve competitiveness and performance.  We work with clients to develop and implement practical solutions to produce RESults.

What do we do…

Our “Product” is positive change and improved performance for clients.  We help clients address market challenges and opportunities, grow their business, and to compete more effectively.  We are recognized for our practical solutions.

Our approach is systematic and rigorous.  Engagements may entail – Operations Diagnostics; Strategy Development; and Business Planning and on-going Implementation Support.  With the client we seek to:

Define the Challenges To understand the problems, clarify the opportunities, issues and options.
Plan To create strategies and tactics; Set priorities and map a way forward.
Support Implementation To upgrade processes and systems, and manage programmes and projects.
Leverage the Team To train and transfer capabilities, to change and transform the staff.
Energize Performance To re-engineer, re-structure… and re-staff, when required.

We bring focus, a different perspective and implementation support, in a word … RESults. 

Our job is to provide clients with actionable solutions to leverage business opportunities and deal with challenges and competition. We offer a range of expertise and services across several areas of engagement.



How we add value

We help good businesses become better and turn-around under-performing organizations.  We have been doing this the firm started in 1993.

Clients use us to facilitate them become more competitive, to grow their “Top Line” – their sales revenue and their “Bottom Line” – their profitability.

We help our clients work through problems and challenges to ensure that what was required, got done.

Typically, our results more than pays for the cost of engaging us.  We will not usually take an assignment unless we are reasonable sure that we will generate a return for the client that is significantly greater than our fees. 

In every project we try to live up to the promise implicit in our name.  The word “Res” is derived from the Latin phrase “Res non Verba”… it means “Deeds not Words”.  This defines our mission and the difference we try to make.



Our Services

Our Services

We focus largely on business issues related Business Strategy, Marketing and Sales.  Our management consulting services include:

  1. Diagnostics & Audits… to assess effectiveness and identify performance gaps.
  2. Research… to improve decision making and determine the way forward.
  3. Strategy & Planning… to develop business strategy, set priorities and budgets.
  4. Team Development… to enhance team performance and effectiveness.
  5. Training… to strengthen skills and capabilities, and transform mindset and culture.
  6. Feasibility Analysis… to introduce new products/services and take advantage of opportunities.
  7. New Product Development… to create new product, services and businesses.
  8. Branding… to differentiate and improve selection and margins.
  9. Communication… to reach hearts and minds and spur growth.
  10. Sales Team Re-engineering… to upgrade capability of processes and systems.
  11. Price & Profit Management… to optimize market share and profitability.
  12. Distribution & Export Management… to reach beyond present markets and buyers.

Additionally, we offer Customized Training Programmes in our areas of competence.

Planning & Strategy

We help clients clarify their challenges and problems, and then work out what to do about them.  Using our proprietary O.A.R.S. methodology, we work with clients to develop plans appropriate to their specific requirements.  Often we train their people and transfer the know-how, this includes:

Strategic Planning… Long-term plans to mapping out the direction, vision and mission of the firm, and make it a reality.

Business Planning… Corporate and Operational plans detailing how the firm will coordinate to improve productivity and profit.

Marketing Planning… ‘Brand Plans’ to building sales, customer loyalty, differentiation and superior profit performance.

Sales Planning… To focus the sales force, set targets, allocate territories and create the winning strategies.

Demand Forecasting… To set targets for margins, volume and share.

Business Plan Reviews… To review and strengthen clients’ business planning process.

Sales Force Development

  • Development of Sales Management Systems
  • Sales Team Re-engineering to upgrade capability of processes and systems.
  • Designing Master Manager and Team Building programmes.
  • Sales Team Training
  • Sales Team Coaching to upgrade selling team skills and performance.
  • Customized Sales Training Programmes.

Feasibility Analysis

For investors and financiers – Commercial evaluation new business ideas to determine if these are genuine, sustainable, profitable business opportunities.

Marketing & Sales Management

The review, audit and re-design of sales and marketing systems to upgrade competitiveness and productivity. 

Assignments may include:

Improve Business Methods… Designing and upgrading Sales and Marketing Management Systems, processes and procedures.

Marketing & Sales Audits… Benchmarking performance and identifying opportunities to improve productivity and service quality.

Organization Development…Re-structuring the Sales and Marketing Function to improve performance.

Evaluation & Incentives… Devising performance appraisal, compensation, incentive and quotas/targets systems.

Specialist Marketing Services

Our range of specialist services includes:

  1. Marketing & Sales Planning
  2. Branding & Brand Management upgrade to build brand equity and differentiation.
  3. New Product & New Service Development to reduce risk and improve profitability.
  4. Logistics and Distribution systems design and development.
  5. Export Marketing and Distributor Management to reach beyond home markets.
  6. Retail Marketing to improve reseller performance.
  7. Merchandising & Trade Promotions design & implementation.
  8. Advertising & Promotion Effectiveness to “get greater bang for the buck”.
  9. Corporate Communications to reach hearts, as well as minds.
  10. Services Marketing to significant upgrade service competitiveness and consistency.
  11. Customer Service systems design/development and staff training.
  12. Direct Marketing and Database Marketing using cyber-marketing technology to realize opportunities not possible with more conventional approaches.
  13. Pricing Strategy Development to optimize between penetration and profitability.
  14. Industrial Marketing to improve B2B strategies and programmes.
  15. Expatriate Managers Orientation to helping them meet cross-cultural challenges.

Research

We use market research to drive and inform business planning.  We work with our clients to develop their Research Design, and then conduct the required research by structuring and implementing Focus Group & Depth Interviews, supervising Telephone and Field Surveys, undertaking Trade Performance Audits and then doing the Data Analysis and Evaluation to make sense of what we have learnt from these investigations.

  • Customer Satisfaction Researchfor business process improvement.
  • STP Research (Segmentation/Targeting/ Positioning) for profitable market selection.
  • Competitor Evaluation and Industry Analysis to work out how best to maneuver.

Marketing Implementation & Post-Planning Support

  • Project management to facilitate success.
  • On-going Guidance, Coaching & Support to clients’ marketing and sales teams.
  • Crisis Communications & Management – This typically involve assignments to deal with difficult commercial situations and turnaround poor commercial performers – re-structure, re-organize, and re-engineer operations, as necessary.



Our track record

We have a proven ability to deliver results. We bring to your organization…

  1. … business strategy and marketing management specialization.

    Our size and specialization enable us to provide intense, highly customized, holistic management consulting services. We have a solid body of work to demonstrate our track-record. We are unique in the degree of our focus as well as the breadth of our experience in working with clients to significantly improve their business.

  2. … a business strategist mindset.

    We understanding the research, planning and implementation processes. We know the reality that companies face in becoming competitive and profitable in this market space.

  3. … the ability to get answers to your questions fast.

    We understand the questions that must be asked and how to probe to get the vital information required. Our experience and contacts enable us to get answers quickly, where perhaps others may have difficulty or be unable to find the necessary sources. Success depends on efficiently structuring the research process, knowing the important questions to ask and where to go for answers.

  4. … industry Best Practice.

    Our wide experience and exposure across many companies and industries locally and internationally enables us to identify, adapt and refine industry “best practice” and bring it directly to you. We can develop the sales and marketing systems to optimize the performance of your assets, people and brands.

  5. … a sound, strong understanding of local conditions and your requirements.

    Since the start of our firm in 1992, we have worked with a wide variety of organizations – large and small; private and public sector; family and corporate; local, regional and international. Our work has ranged extensively across the industrial, consumer and governmental sectors.

  6. … effective training and coaching.

    Practically every consulting assignment involves training and the transfer of knowledge and skill. Our senior people have all had extensive line experience prior to consulting, of working with and getting people to give their best. We have successfully transferred this managerial and coaching experience to our training.

  7. We work for demanding Clients – As can be seen we have work for a significant number of demanding, high performance Trinidad and Tobago, and Caribbean “Blue Chip” companies.

    We have a reputation for meeting and exceeding client requirements, and we have been rewarded with repeat business. More than 2/3 of our assignments are due to repeat or referral business.

    Since 1993, we have been providing our clients with innovative, practical solutions to take advantage of opportunities, and deal with competition. We are systematic, rigorous and aim to produce results in the shortest possible time. Our mission is to have RES = RESults for our clients. Clients use us to help them become more competitive, to grow their “Top Line – Revenue” and their “Bottom Line – Profitability”.



Our Clients

Our Clients

Over the past seventeen years we have worked with a variety of organisations, large and small, private and public sector, family and corporate, local, regional and international.  Our work has ranged across the industrial, consumer and governmental sectors.

From inception in 1993, we have worked with clients from a range of sectors/industries, in Trinidad and Tobago, and across the Region.  These include:

  1. A.A Laquis Limited
  2. Agostini Industries Limited
  3. Agricultural Development Bank (ADB)
  4. Angostura Limited
  5. ANSA McAL Group
  6. ANSA McAL Chemicals Limited
  7. A.S. Bryden & Sons (Trinidad) Limited
  8. Bermudez Biscuit Company
  9. CARIRI (Caribbean Industrial Research Institute)
  10. Caribbean ISPAT Limited
  11. Caribbean Tyre Company (Dunlop)
  12. Cable & Wireless (Barbados, Dominica & Grenada)
  13. CCTT – Cable Company of T & T
  14. Car Search – Hi-Tech Security Services Ltd.
  15. Caribbean One Media – CCN-TV6 (Trinidad)
  16. Caribbean Steel Mills (CSM) & Bain Lands Ltd
  17. Century Eslon Limited & Spancast Limited     
  18. Caribbean ISPAT Limited
  19. Central Bank of Trinidad & Tobago
  20. Courts (Trinidad) Limited
  21. CUNA Caribbean Insurance Society Ltd
  22. Ferreira Optical Limited
  23. First Citizens Bank & FCB Trust & Merchant Bank
  24. Healthcare Services Limited
  25. International Labour Organization (ILO)
  26. Inter-American Development Bank
  27. INFOTECH Caribbean Limited
  28. ISKO Enterprises Limited
  29. The Label House Group
  30. Lange Trinidad Limited
  31. Lonsdale/Saatchi & Saatchi Advertising
  32. Media Editorials & Projects Limited
  33. MDC-UM Limited
  34. Neal & Massy Holdings (Trinidad & Guyana)
  35. National Housing Authority (NHA)
  36. The Nation Newspaper (Barbados)
  37. Pizza Hut/Prestige Holdings Limited
  38. Premier Malls (Home Construction Limited – Long Circular, Trincity, Valpark & Consort Malls)
  39. Promerica Caribbean Limited
  40. Queensway Limited & Rahael Holdings Limited
  41. Republic Bank Limited
  42. TATIL Insurance Company
  43. TRACMAC Engineering Limited
  44. Trinidad Label Company
  45. Zenith Services Limited
  46. Trade Associations – T &T Chamber, TTMA & ECA
  47. Trinidad & Tobago Bureau of Standards
  48. UWI – Lok Jack Graduate School of Business
  49. UWI – St. Augustine (Trinidad) & Cave Hill (Barbados)
  50. ROYTEC
  51. University of Suriname
  52. Credit Unions (Trinidad) & the Caribbean Confederation Credit Unions (Regional)
  53. Caribbean Employers Confederation (CEC)
  54. T & T Government – Various Ministries, Agencies & Statutory Bodies



Team

Francis M. Lewis

Francis M LewisPrincipal Consultant, Res Consulting Limited. Founded this business consultancy in 1993 and grew it from a solo-practitioner to multi-professional firm. ResCo brings a strong “top line” and market focus, working with clients to address market challenges and opportunities, and to grow their business. Typical engagements entail: Operations Diagnostics; Marketing Audits & Effectiveness Reviews; Business Strategy & Planning; and Implementation Support. ResCo works with clients to improve their competitiveness and performance, and develop and apply practical solutions to produce RESults

Core competencies include performance audits, research, planning, brand development, communications, marketing and sales systems re-engineering, distributor and sales team development, price and profit management, and training.

Significant senior-level, regional business experience. Demonstrated versatility and competence in leading cross-functional teams on complex assignments, and managing large, multi-faceted programme and budgets. Previously:

  • General Manager, Promerica Caribbean Limited, responsible for planning and start-up of this financial services firm, having a specialist focus in electronic payment systems. Member of the Latin American Promerica Network – with assets of US$2.5 billion, operations in 9 countries with 135 branches and offices.
  • Executive Director – Marketing & Product Development, FirstCaribbean International Bank. Directed the planning, brand development and marketing to establish FirstCaribbean (from Regional merger of Barclays and CIBC Banks). Created and led the marketing function to support sales and business development in 16 Caribbean countries. Integrated and led Bank’s Credit Card Operations, the Region’s largest. In October 2005, FirstCaribbean was ranked #445 of world banks and #12 of all Central and South American banks.
  • Executive Vice-President – Marketing, BWIA International Airways – responsible for marketing, sales and customer services – for the Caribbean, Europe and North America.
  • Marketing Director, Carib Glassworks Limited, the largest regional packaging supplier.
  • Corporate Services & Strategic Planning Head, ANSA McAl Group, a Caribbean conglomerate. Directed and supported 35+ subsidiaries in planning, marketing, communications and executive development.
  • Production Manager, Johnson & Johnson (Trinidad) Limited and earlier Lever Brothers (West Indies) Limited and Barclays Bank (DCO).

 Board directorships include Zenith Services, the National Council for Competitiveness and Innovation and the Caribbean School of Dancing. Formally a Commissioner of the Trinidad & Tobago Securities and Exchange Commission, serving as Chairman (Pro Tem), in 2009. Earlier Board directorships include: ISKO Enterprises, CariCard (a credit card processor), FirstCaribbean Foundation, INFOTECH Caribbean, Caribbean Steel Mills, and The HalfWay House (a Sanctuary for victims of Domestic Violence), the T & T Employers Consultative Association (a Trade Association), among others. First Programme Director of the Caribbean Awards for Excellence Programme of the ANSA-McAl Foundation – Designed and established the 2006 inaugural programme in 10 Caribbean countries.

 Lecturer at the UWI – Arthur Lok Jack Graduate School of Business (formerly Institute of Business), for Executive, Master and Doctoral programmes and served as the Marketing Subject Group Head (2008 – 2011). Member of the Core Team that start the Business School in 1989. Has developed and conducted many programmes at the professional, executive, and academic levels for in Trinidad & Tobago, Barbados and Suriname.

 Academic achievements include: Masters in Business Administration – Harvard Business School, Boston. Bachelor and Associate degrees magna cum laude, with dual majors in Management and Marketing – University of Pennsylvania, The Wharton School, Philadelphia. Certificate in Industrial Management – The Institution of Industrial Management, London. Electrical Installation craftsman training – John S. Donaldson Technical Institute, Port-of-Spain. Graduate – St. Mary’s College (C.I.C.), Port of Spain. For pioneering work in technical theatre, was awarded a Canadian Government Scholarship to the National Theatre School of Canada, Montreal.

Terri Ann Brathwaite

Terri Ann BrathwaiteMs. Brathwaite is a senior Consultant with Res Consulting (ResCo). This firm brings a strong “top line” and customer orientation, working with clients to address market challenges and opportunities, and to grow their business. Typical engagements entail: Operations Diagnostics; Marketing Audits & Effectiveness Reviews; Business Strategy & Planning; and on Implementation Support. ResCo helps clients improve their competitiveness and performance, and works with them to develop and apply practical solutions to produce RESults.

Terri Ann has worked successfully all levels in organizations, to influence its supplier, consumer and internal staff relationships to facilitate the achieving its objectives. She has a broad experience base in the Trinidad and Tobago private and public sector highlighted with Executive and Board level experience in high profile privately owned and publicly traded companies with direct responsibility for utilizing human, physical and financial resources to meet established shareholder objectives. She has lead in the following roles:

  • Managing Director Alston’s Marketing Co., ANSA McAL
  • General Manager Fresh Express Limited, Bermudez Group
  • General Manager Alternative Retail Formats, Neal & Massy
  • Purchasing Director Hi Lo Food Stores, Neal & Massy
  • Sales & Marketing Manager Macfoods Meat Processors
  • Brand Manager Carib Beer & Carib Shandy Carib Brewery
  • Corporate Marketing Training Administrator McAL Group of Companies
  • Labor Relations/Conciliations Officer Ministry of Labor
  • Personnel & Industrial Relations Officer Ministry of Works & Infrastructure

Her academic achievements include: Masters of Business Administration with a double major in General Management and Marketing – Boston University, Boston. Bachelor (Social Sciences) degree, with Honours, in Economics and Management – University of the West Indies, Trinidad. ACCA Diploma in Financial Management.

She is comfortable with change and is adept at identifying and capitalizing on trends to ensure that organizations remain relevant. She is driven to directly help others and facilitate growth and improvement in people and organizations through improving processes. She is effective in helping to develop team members and in building and strengthening relationships with internal and external stakeholders. She is skilled at balancing the global issues with relevant details and as a result, is a significant asset in identifying business possibilities, developing strategic plans and rolling out change management programs. Her demonstrated proficiencies include:

  • Skilled in strategic business planning and has been responsible for leading and directing teams implementing significant shifts in business strategy in response to environmental trends. Successful in defining strategic pathways for businesses to maintain existing markets and penetrate into new markets in the manufacturing, distribution and retailing sectors to facilitate continuous growth.
  • Effectively guided three businesses through critical start-up phases in the retail and manufacturing sectors. In retail (Neal & Massy) two competitors serving new customer segments were acquired. In manufacturing (Bermudez Group), a new product concept was introduced to an untried market place. In distribution (ANSA McAL) reoriented a trading company to be relevant through changing economic and market conditions.
  • Proven leadership competence through coaching, mentoring, motivating and training to bring the organization’s human resource performance into alignment with its vision and objectives.
  • Served as a director of Hi Lo Food Stores and Huggins Shipping & Brokerage Services (Neal & Massy Group).

K. (Ken) R. Blawatt

B.Sc. Mech. Eng., MBA, Ph.D. (P.Eng.)

Ken is an Associate Consultant with Res Consulting, Trinidad & Tobago. This firm brings a strong “top line” and customer orientation, working with clients to address market challenges and opportunities, and to grow their business. Typical engagements entail: Operations Diagnostics; Marketing Audits & Effectiveness Reviews; Business Strategy & Planning; and on Implementation Support. ResCo helps clients improve their competitiveness and performance, and works with them to develop and apply practical solutions to produce RESults.

Ken is also Managing Director of krbassociates.ca; a Canadian SME consultancy that employs the FourScore Strategic Management format for developing strategies and market plans during changing economic times. He has an extensive history in consulting with governments in Canada, with large and small firms and NGOs in Canada and in the Caribbean. He has assisted firms in increasing their sales and profitability and worked with management to introduce innovations and new technologies to the marketplace. He has served for a number of years on the Canadian Federal Government Task Force on the Automotive Industry: as consultant and advisor to the Ontario government Centre for Automotive Parts Technology and to the Canadian Federation of Independent Business. A cross-section of projects undertaken includes:

  1. North American strategy for a new technology company applying natural fungicides to control shrub and tree growth along hydro and municipal rights-of-way.
  2. Business strategy for an innovative new product to that launched the Handybar, a device to assist people in getting out of smaller automobiles.
  3. Marketing and business strategy for a provincial agency that was established to help upgrade the 900 suppliers and parts makers in meeting offshore competition. The project included a multinational research and a survey of 1,000 manufacturers and suppliers in Canada.
  4. Proposal to federal government for a small business Employment Tax Credit with the Canadian Federation of Independent Business, Toronto, Canada. The research study focused on the effect such an incentive would have on creating new jobs in the economy.
  5. Business strategy for a meat processor in Ontario. Assisted company to grow from less than 20 employees to over 200 employees in three years.
  6. Retail strategy for City of St. Catharines, Ontario; a major proposal that guided planning of retail facilities in the city for almost two decades. Project included survey of hundreds of businesses and households.
  7. Study of manufacturing in Barbados and strategy to increase export manufacturing
  8. Study of Internationalization for SMEs for Barbados Small Business Association.

Dr. Blawatt has served as a Visiting Senior Lecturer to the University of the West Indies and has conducted courses with doctoral candidates, graduate students and undergraduates in international business, entrepreneurship marketing and business strategy. Prior to that he was a professor at Simon Fraser University, an associate professor at Bishops University and a senior visiting professor at Waterloo University in Ontario.

Christine David Lewis

Christine is a consultant and Director of Res Consulting.

ResCo brings a strong “top line” and market focus, working with clients to address market challenges and opportunities, and to grow their business. Typical engagements entail: Operations Diagnostics; Marketing Audits & Effectiveness Reviews; Business Strategy & Planning; and Implementation Support. ResCo works with clients to improve their competitiveness and performance, and develop and apply practical solutions to produce RESults

Core competencies include performance audits, research, planning, brand development, communications, marketing and sales systems re-engineering, distributor and sales team development, price and profit management, and training.

Christine brings to projects, especially in the service-oriented and non-commercial sectors, a keen understanding of the particular challenges they face. She has worked extensively on projects related to non-governmental organizations and their impact

Prior to joining Res Consulting, Christine worked with the United Nations – Economic Commission for Latin America and the Caribbean (ECLAC) for eighteen years. She has worked and travelled extensively across the region.

During her time with the U N, she worked in a number of key areas including science and technology, library and information research and later, public information.

Christine has an Honors Degree in Agriculture from the University of the West Indies, St Augustine.

She has advanced training in intellectual property and patents, and the use of technology as a tool for development.



Contact Us

8 Third Avenue, Cascade, Port Of Spain, Trinidad

P.O. BOX 4433, St. Ann’s, Port Of Spain

Telephone: (868) 621-2555

Email: resconsulting@gmail.com